About Us

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Sno-Tubz Franch-ICE

Get to know.. The Shave Ice Co

The Shave Ice Company have been at the forefront of the Shave Ice business in the UK and Europe for a decade. Now in it’s Tenth year The Shave Ice Company is bigger and better than ever.

The Shave Ice Company was originally founded in 2007 by Tom Guthrie whilst he was studying for a BA Business Entrepreneurship degree at the University of Northampton. Tom started from an old Ice Cream trailer which he then converted into a Hawaiian Ice trailer shack on wheels.
Tom travelled to events and festivals thoughout the UK selling the products from the Hawaiian Ice shack and soon realised just how popular the product was. He decided he needed to spread the ‘love’ of Shave Ice.

The Shave Ice Co was born....


The Shave Ice Company was then born – The first ever Shave Ice Company to set up in the UK & Europe. Since then the Shave Ice Company has developed and brought to market the 3 top selling brands of Shave Ice which are available throughout the UK & Europe. Their brands are represented in 15 countries and the list is growing. The Shave Ice company are proud to say that they are Europe’s Leading supplier of Shave Ice prodiucts. We pride ourselves on our passion, dedication and determination to succeed.

All of our operators whether they are based in the UK or Europe, we class as an integral part of our Shave Ice family.

Our excellent company ethos is solely based on maintaining good working relationships with all our operators. Their happy, were happy…simples The unexpected bonus for us has been the incredible feeling

What we stand for

Click below to see what gets us out of bed in the mornings...

We love our business & we love our life – We are simply passionate about everything we do. Nothing is more exciting than taking an idea and making it work, and the one unexpected bonus for us has been the incredible feeling of satisfaction we get from helping others become successful and happier with their life through selling our Brands and Products

To keep loving what we do….as a family business we are always trying to make sure that we are living and loving life as well, its very easy to forget the really important things in life when you are so focussed. We try to remember that life is a journey and not a destination, so we need to be mindful of this and enjoy every minute of this wonderful journey.

We will do everything possible to make this opportunity work for our customers, we understand that some need a helping hand – so, if you have a question, it will be answered, if you need advice, we will be there, our promise is you will never be let down by our products, our service, or ourselves.

“I would just like to say Tom, thank you so much for giving myself and my wife this opportunity, we now have money in the bank and we simply love what we do and its all thanks to you. You have truly changed our lives"
Shave Ice Indoors
Steve & Linda Lucas
The Ice Bar Leeds
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